Reading Reflection: Week 7

    For ENT this week we had to read an article published in the February 2006 edition of the Harvard Business Review titled Rediscovering Market Segregation by Yankelovich & Meer. The main focus of this article was on the clarification and distinction between classes based on criteria other than age,race, sex, and income, this technique is known as non demographic segregation. The author also discusses demographic segregation and spends a portion of the article comparing and contrasting the two. Nothing in this article was particularly confusing once the difference between non demographic and demographic segregation was clarified. I did find it pretty surprising that nondeomgraphic was primarily used for advertising. I thought that advertisement companies would use specific classifications and groups to target. If I had to ask the author two questions I would ask them about their experience using segregation techniques in advertisement as well as what they think of new and upcoming groups that advertisements choose to target.