Reading Reflection Week 15

    For our final reading reflection we were required to read "Business Basics at the Base of the Pyramid" an article in the Harvard Business Review by Vikram Akula. It was an interesting article which displays how the global business starts with the little people. As humans we tend to focus on the big picture but when that big picture is broken up it tells the lives of alot of people who sacrificed everything they had for  the ones they loved. The author does a great job of using real life stories to describe the basic finances of life. It is hard to disagree with a persons stories so I don't disagree with anything the author says, but I did find quite a few things confusing including the simple business plan discussed in the beginning of the article. I find it difficult to believe that this business plan relies on pressuring friends and family. I would like to ask the author the success rate of this business plan. I would also like to ask the author how this will work on a macro level. He spends alot of time discussing the microeconomics but not so much of the macro level.